Choke Save Class: When Seconds Count
9:30 a.m. | Room 150
When Seconds Count, Inc. provides this life saving skill which is essential for establishments that serve food. Pre-Registration required. Register Here.

Shawn Lerner, Founder and CEO, When Seconds Count, Inc.

Proven Menu Engineering Techniques 

10:30 a.m.| NEFS Ed-Quarters
Explore the steps to re-engineer your menu for success and profitability utilizing proven methods, with accurate recipe costing as a base. Examine the flaws of traditional dog/star reporting and learn about the proper data, which, combined with your passion, can assist you in a healthier bottom line.
Mark Kelnhofer, President/CEO, Return on Ingredients®, LLC
Loyalty Programs in the Restaurant Industry—What Do Customers Want?
12:00 p.m.  |  NEFS Ed-Quarters
Using Oracle's recent research report examining loyalty programs in the food & beverage industry as a springboard, learn why operators should implement loyalty programs and what elements must be included to ensure success. Session sponsored by Oracle. 
Tim Pincelli, Global Segment Leader, Oracle
Under The Hood of Social Media
1:30 p.m.  |  NEFS Ed-Quarters
Knowing what's going on "under the hood" of your social media marketing efforts makes a huge difference when it comes to the success of your social campaigns. Learn practical steps for unlocking the full potential of Facebook, Twitter, Instagram, and video. We're talking actionable moves you can immediately implement to turn social followers into loyal diners.
Joshua Swanson, Marketing Strategist & Consultant, Lettuce Entertain You
Menus 2017: Innovation in the Age of Disruption 
3:00 p.m.  |  NEFS Ed-Quarters
There's been an unprecedented shift in diners' expectations regarding menus, ingredients and transparency. As attitudes and appetites change, so, too, the way menu R&D is handled across all segments of the foodservice industry. In this fast-paced review of menu trends, learn about the foods and flavors and the preparation and presentation techniques that guarantee a connection with today's customer.
Nancy Kruse, President, The Kruse Company
Choke Save Class: When Seconds Count

9:30 a.m. | Room 150
When Seconds Count, Inc. provides this life saving skill which is essential for establishments that serve food. Pre-Registration required. Register Here.

Shawn Lerner, Founder and CEO, When Seconds Count, Inc.
Recruiting, Training and Retaining (RTR) in a Tight Job Market 
10:30 a.m.  |  NEFS Ed-Quarters
Learn how marketing and operations can work together to recruit and retain employees. Topics include the challenges in staffing extremely busy suburban restaurants; the experiences and strategies of a medium-sized restaurant group in the Boston area; and the nuances of staff retention in a large multi-unit regional chain.
MODERATOR: Marlo Fogelman, Principal, Marlo Marketing
Dave Becker, Chef/Owner, Juniper & Sweet Basil
Hugo Marin, President, Margaritas Management Group
Molly Hopper Sandrof, Director of People, Eastern Standard
Mike Wiley, Owner/Chef, Big Tree Hospitality
Trend Watch 2017 and Beyond
11:15 a.m.  |  Center Stage
Learn about the unique trends spotted by the National Restaurant Association’s 2017 Restaurant Industry Forecast and "What’s Hot?" Chef Survey, and how this exciting new information can help you make smart, strategic decisions to grow your business.
Hudson Riehle, Senior Vice President, Research and Knowledge Group, National Restaurant Association
Deciphering Emerging Restaurant Technology
12:00 p.m.  |  NEFS Ed-Quarters
Join us for an in-depth review of restaurant technology trends and spends. With all of the changes in payment methods and location based technologies, it’s a good time to learn what’s here, what’s coming, and how it affects your revenue and bottom line.
Bill Lindsey, Chief Growth Officer, Compeat Restaurant Management System
Locally Sourced: Engaging with Your Legislators
1:45 p.m.  |  NEFS Ed-Quarters
Join NRA’s Director of Political Advocacy and Grassroots along with a distinguished panel of state restaurant association executives as they discuss the importance of actively engaging with lawmakers on the local level to protect the restaurant industry, including participating in Restaurant Roundtables, writing/calling legislators and publicly speaking on legislative measures.
Jonathon Simons, Director of Political Advocacy and Grassroots, National Restaurant Association
Steven Clark, Director of Government Affairs, Massachusetts Restaurant Association
Robert Branca, Jr, Chairman, Gov't Affairs Committee; Chairman, Dunkin Donuts Franchise Owners PAC, Dunkin Brands
David Rutigliano, State Representative 123rd District; Partner SBC Restaurant Group, CT General Assembly
Coming of Age with GenZ: Capture Them Now for Next-Level Growth
3:00 p.m.  |  NEFS Ed-Quarters
Move over Millennials; Gen Z, often referred to as Generation Next, is really Generation Now. Far from restaurant neophytes, these demanding, discerning young consumers are already influencing other consumers, as well as the dynamics and direction of the industry. Learn about their palate, preferences and priorities, in addition to strategies for engaging them now.
Darren Tristano, President, Technomic, Inc.
Book ‘Em: Proven Ways to Pack Your Private Event Space
11:00 a.m.  |  NEFS Ed-Quarters
Private events can be an excellent revenue stream for restaurants—if you know the secrets to keeping the event space packed year round. Learn how to harness the power of a strong sales staff and what to consider when developing an actionable private event strategy, including goal setting and measuring success.
Christie Leigh Bellany, Director of Local Markets, Paint Night
Hey Siri: The Future of Impact Marketing 
12:00 p.m. | NEFS Ed-Quarters
In less than three years, 50% of all searches will be voice-based. Learn how technology such as voice searches, chatbots and conversational user interfaces will impact your business.
Dahlia El-Gazzar, Tech Evangelist, Dahlia +
Under the Influence: A guide to Social Media Influencers in the Restaurant Space
1:15-2:00 p.m.  |  NEFS Ed-Quarters
Your competitor’s menu, with its "likes" and "follows," is leading to online engagement, media exposure and, more importantly, reservations. How did they get all the attention? How can you do the same? Learn to grow your social footprint by effectively reaching out to and partnering with social media influencers.
Samantha Bressi, Senior Digital Account Coordinator, Image Unlimited Communications (IUC)
Georgina Castellucci, Founder, Boston Content Strategy
Meaghan Murray, Influencer, Food and Travel blogger, Panelist
Brittany DiCapua,Founder and Operator, The Boston Food Journal
Brayan Mesa, Influencer and Instagramer