Samantha Bressi
Senior Digital Account Coordinator, Image Unlimited Communications (IUC)
Tuesday, February 28, 1:15 p.m.
NEFS ED-Quarters
 
Samantha currently oversees all digital strategy at IUC, the Boston-based Integrated Marketing and Public Relations firm servicing clients in the lifestyle and hospitality space. Her other responsibilities include digital audits, content creation, social engagement, growth and analytics.
 
A graduate of Southern New Hampshire University in Marketing Communications and Design, Samantha serves as both a tactical facilitator and an educator for IUC’s client’s in regards to social media and digital marketing.
 

SESSION
Under the Influence: A guide to Social Media Influencers in the Restaurant Space
Tuesday, February 28, 1:15 p.m.
NEFS ED-Quarters

Your competitor’s dish, with its "likes" and "follows," is leading to online engagement, media exposure and, more importantly, reservations. How did they get this attention? How organic is it? How planned? How can you do the same? Learn exactly what a social media influencer is, how to reach out to them and to effectively partner and grow your social footprint using these relationships.

 

< Return to Speaker Page