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Exhibitor Success & ROI Center

Follow these STEPS TO A SUCCESSFUL New England Food Show

Download PDF

Plan

Set Objectives and Goals

Determine your target audience, competitive advantage and market position.

Use the Objectives Worksheet to build your framework.

Define measurable goals.

Update company listing

The more robust your listing in the NEFS Show Guide, website and the mobile app, the more potential customers will know about you. Log in to Exhibitor Services and update your listing in a variety of ways:

  • Update your Company Listing.
  • Review and update your product categories.
  • Create additional exposure by uploading individual products. Add descriptions, photos, and labels.
  • Drive traffic to your booth by adding a NEFS Special to attract attendees to your booth (such as 10% off orders taken at NEFS, free shipping, etc.).

Update Profile on Exhibitor Services

Train booth staff

  • Make a plan to energize your staff and sales team.
  • Review your NEFS goals and procedures to get staff invested in your strategy. (Staff Training Tips)
  • Order lead retrieval through Exhibitor Services to help your booth staff capture leads onsite.
  • Familiarize yourself with the Attendee Badges to identify your target audience.

Promote

Marketing Materials

  • Utilize NEFS marketing materials. Download general marketing collateral such as web banners and logos to update your website and email signature, tell customers you’ll be at NEFS.
  • Engage with NEFS attendees via social media on Facebook, Twitter and Instagram by tagging NEFS and using the official show hashtag #NEFS19.

Invite Customers to NEFS

  • Your customers can register for a free NEFS badge by using your custom promotional code. Invitation templates can be found in Exhibitor Services and printed invitations will be mailed to your primary booth contact starting in January.
  • Download a contact list for customers that use your promotional code, available via the NEFS registration website. Refer to the list for pre-show marketing and to remind your customers to stop by your booth.
  • Rent the attendee list and invite prospective customers.

Access Registration Services in Exhibitor Services

Public Relations

Post-Show

Follow up on Leads

  • Pursue those leads while they are hot. Organize your leads and reach out within two weeks post-NEFS.
  • Rent the Attendee List after NEFS and send a follow-up to all attendees in your target to thank them for coming. Attach sales information in case they missed your booth.